A Bold Whiskey Lineup Inspired by a Rock-and-Roll Era & Smoky Texas Roots
Words by Ashley Bowling | Photos by Lasso Motel Whiskey
In the heart of Texas, where the sunsets blaze as electric as the local spirits, exists a whiskey lineup that captures the rugged charm of the Lone Star State infused with its wild side, the thrill of the open road, and endless possibilities. This is Lasso Motel Whiskey—not an actual motel, but a nostalgic nod to the bygone days of neon-nights “fueled by rock-and-roll, rebellion, and unapologetic creativity.”
Lasso Motel Whiskey is the latest creation from Dynasty Spirits, a leading independently owned spirits company launched by Dallas native Devin Odell in 2010. Known for its impressive lineup of over ten brands, Dynasty Spirits has cemented its place as the third-largest producer of spirits in Texas. Inspired by Deven’s time at the historic Belmont Hotel, Lasso Motel Whiskey encapsulates the timeless charm of the iconic venue.
“Lasso Motel Whiskey began as a passion project of mine and pays homage to the whiskey industry,” says Devin. “While many brands draw on stories of Prohibition or the Old West, we chose a product and packaging design that reflects our own style and experience. The result is a whiskey that not only shines in a glass but also stands out on a bar top.” With its heavy-grade glass decanter and paperweight cork, Lasso Motel offers a premium experience, with whiskey aged in a wide range of global casks that make each bottle a coveted addition to any collection.
The whiskey lineup is unapologetically Texan. Bold, smoky, and layered with complexity, designed to be savored. The flagship, a straight bourbon aged in oak barrels, boasts notes of caramel, vanilla, and just a hint of char—a subtle homage to the state’s barbecue roots.
While the 18 Year or their Rye are perfect enough to stand alone, those who like their whiskey mixed will enjoy Lasso Lemonade, the perfect balance of the tangy sweetness of fresh-squeezed lemonade and a sprig of mint. True enthusiasts, however, will appreciate the Texas Trail Old Fashioned, made with a dash of pecan bitters and a touch of local honey. “Our cocktails are like Texas weather—unpredictable but always memorable,” Deven quips.
Whether you’re a whiskey connoisseur or just whiskey curious, Lasso Motel Whiskey invites you to escape to an era that is untamed while exploring the spirit of Texas. Because in the Lone Star State, every Lasso Motel Whiskey pour is a piece of history, and every sip is just the beginning of an adventurous story.
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