Dog Of
The Month
Full-Page Annual
Half-Page Annual
Three Pieces. One Partnership.
Every Dogdrop annual partnership is built on the same three pillars — print presence, social storytelling, and on-location photography — so your brand stays in front of Austin readers all year.
Print Ads, Six Issues a Year
A full or half-page ad in every issue of EASTside Magazine — distributed across 410+ premium drop locations in Austin and mailed to 3,000 high-value homes. Six straight issues of brand presence, no missed months.
Print Ads × 6On-Location Photo Shoot
Our photographer comes to Dogdrop for one big session and captures multiple member dogs in a single visit. The image library fuels all six issues — print ads, social posts, and in-store marketing — for the whole year.
1 Session · Many DogsDog of the Month on Social
Six Instagram features a year highlighting your Dog of the Month contest to our 15,200+ followers. Each post drives Austin dog parents straight to Dogdrop and gives your members a moment in the spotlight they’ll repost themselves.
IG Posts × 6Choose Your Package
Both annual partnerships include the full Dog of the Month program — the only difference is the size of your print ad. Bigger page, bigger statement.
- 6 half-page print ads — one in every issue of EASTside
- 1 on-location photo shoot — multiple dogs in one session ($300 value)
- 6 Dog of the Month Instagram posts ($1,500 value)
- Story tie-in opportunities on eastsideatx.com
- Featured in our 4,700+ subscriber email blast
- Dedicated layout & design support
- 6 full-page print ads — premium placement, every issue
- 1 on-location photo shoot — multiple dogs in one session ($300 value)
- 6 Dog of the Month Instagram posts ($1,500 value)
- Story tie-in opportunities on eastsideatx.com
- Featured in our 4,700+ subscriber email blast
- Priority page placement (front-of-book preferred)
- Dedicated layout & design support
Your Members
Become Your Marketing.
Every issue, we shoot one of your members in-house. That dog becomes the face of your ad and the star of an Instagram post that goes out to our 15,200+ followers — driving sign-ups, tagging the owner, and turning your customers into ambassadors.
Six dogs. Six stories. A full year of fresh, local, share-worthy content that no boosted Facebook ad can replicate.
Who Actually Sees Your Dog of the Month
These numbers are pulled straight from our Instagram insights. They are the exact people your Dog of the Month posts will land in front of — by the numbers, not the pitch.
Nearly 100,000 views on @eastsideatxmag in the last 30 days alone — and your Dog of the Month posts ride that wave.
Unique accounts our content reached last 30 days — up +24.5% month-over-month. Audience momentum is real.
More than half of the audience reached aren’t following us yet. That means brand-new Austin dog parents seeing Dogdrop for the first time.
The decision-makers for household pet care. This is the demographic that signs up for daycare memberships.
35.7% are 25-34 and 35.1% are 35-44 — the prime millennial dog parent demo Dogdrop is built for.
The largest single city in our audience. Real local customers who can actually walk through Dogdrop’s doors — not random scrolls.
The Reach Behind the Partnership
Every print ad and every social post taps into Austin’s most engaged hyper-local audience — readers, web visitors, and followers across EASTside’s full ecosystem.
60,000 Austin readers per issue, with 81% in the prime 28-54 age range and 65% earning $175,000+ household income.
Across six issues, your ad reaches an estimated 360,000+ reader impressions over the course of the year.
410+ pickup points across Austin — Whole Foods, Central Market, HEB, hotels, spas, coffee shops, and yes, dog-friendly cafés.
Up to 100,000 monthly visits to eastsideatx.com — your story lives long past the print issue lands.
Engaged Austin dog parents, foodies, and locals on @eastsideatxmag — and the audience reached is growing +24.5% month-over-month.
Combined audience across Instagram, Facebook, TikTok and EASTside’s email list — extending the life of every campaign.
Direct-mailed to 3,000 Austin homes per issue with average home value $750,000+ — exactly the dog-parent demographic with disposable income.
Engaged subscribers who get EASTside features straight to their inbox — your Dog of the Month story can be included.
Six issues a year means six straight rounds of ads and social posts — all powered by one photo shoot at the start.
What It Costs to Reach Them
When you do the math on the Full-Page Annual Partnership at $10,800 across six issues, the cost-per-reach numbers tell the story for themselves.
$1,800 per issue divided across 60,000 readers per issue.
$1,800 per issue divided across 3,000 high-value mailed homes.
$900 monthly investment vs. up to 100,000 monthly site views.
$30 per thousand readers reached — half the cost of city-wide Austin glossies.
Full-Page
Partnership Breakdown
The Full-Page Annual gives Dogdrop the most visible footprint in EASTside — six premium pages, one big photo shoot, and six Dog of the Month features, all bundled into one easy monthly payment.
Half-Page
Partnership Breakdown
The Half-Page Annual gives you the same full Dog of the Month program at a smaller monthly investment — perfect for testing the waters or stretching your first-year marketing budget.
Let’s Launch Dogdrop in Austin.
Lock in your annual partnership before the next ad deadline and we’ll start scheduling your photo shoot the same week.
Contact: will@eastsideatx.com