Strategy, Branding, Design, & Public Relations
Design isn’t just a profession at Hype; it’s a way of communicating both visually and verbally. Hype Group was founded by Brooke Boyd in 2009, this boutique woman-owned business has since evolved into a collective hub where her team can concept, design, and develop ideas that influence perceptions, purchasing decisions, and day-to-day life.
“It is a common misconception that a brand is just a logo, but we know better. Brands get people elected. They are the clothes we wear, the records we buy, the drinks we drink, and the local haunts where we spend nights on end,” explains Amanda Gast, Austin’s managing director.
Hype’s Austin location brings fresh eyes to the city’s branding landscape. “We spend time getting to know our clients and their market in effort to set them apart from the others who have already hit the scene. We are along this journey with them, we want it to be a wild success,” says Gast.